In-Camera Visual Effects Photoshoot
CATO We Are SASE
We built a huge mockup of a sliding window, installed motion sensors and had the 3D graphics move in real-time, recording the out put live!
Idea
To shoot many people with live visual effects — quickly, repeatedly, and with instant feedback — we developed a custom mixed reality system.
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At its heart is a “window frame” that blends real-time VFX with live camera capture, allowing subjects to see themselves as the effect happens. Every take is instantly previewed and saved, making the process fast, intuitive, and fun!
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A live, motion controlled doors, realtime VFX on top of a 4K camera catpure, previewed on top of the a ctual street LED sign.
CREDITS
We had the two lobbies scanned so we can work on placing the art work and understanding size and space. It also helped a lot with measurements.
Client: CATO networks
Concept and Creative: Ran Nimri
Constructed by Lior Itzkovitsh & Idan Cohen
DP: Oran Avivi
Assistant DP: Aviv Kagan
Make Up: Gitla Brushel
Make Up Assistant: Omri Makeup
Assistant Director: Tamara Bendicoff
Assistant Production: Omer Shahar